How do you market properties to attract potential buyers? At ShoalHAUS, we take a strategic, multi-channel approach to marketing each property to ensure it reaches the right buyers—locally, nationally, and even globally. Our marketing plan includes: Professional Photography & Video: Every listing is showcased with high-quality visuals, including drone footage and lifestyle video where appropriate. Targeted Digital Advertising: We run ads across Meta (Facebook & Instagram), Google, and real estate platforms to reach qualified buyer audiences based on location, interests, and search behavior. Email & Database Campaigns: Listings are sent directly to our curated list of potential buyers, agents, and investors. Broker-to-Broker Outreach: We personally connect with local and out-of-area agents who specialize in your property type or price point. Print & Direct Mail Campaigns: For properties with unique appeal or specific demographics, we utilize high-quality postcards and brochures mailed to targeted neighborhoods. Private Tours by Land or Sea: For luxury and waterfront properties, ShoalHAUS offers private, appointment-only showings—including access by boat for waterfront homes. Discreet & Off-Market Options: When privacy is preferred, we tap into our private buyer network to quietly market your property without public exposure. Everything we do is designed to position your property to stand out—and sell confidently.

At ShoalHAUS, pricing is both an art and a science. We start by analyzing recent sales of comparable properties in your area—focusing on similar size, style, location, and condition. We also factor in: Current market trends and buyer demand Unique features or upgrades your home offers Inventory levels and how your property stacks up against what’s currently listed Seasonal patterns and local economic influences specific to the Florida Keys We use a combination of MLS data, proprietary tools like RPR’s RVM® (Realtor Valuation Model), and on-the-ground expertise to identify a strategic price range. This ensures your property is positioned competitively to attract strong interest—without leaving money on the table. If you'd like, we also offer a pricing strategy review that includes potential pricing tiers based on time-to-sell goals and buyer psychology.

Yes—and because ShoalHAUS serves the entire Florida Keys, from Key Largo to Key West, we provide hyper-local insight across all island markets. Right now, the Keys market is in a period of recalibration. Inventory is rising gradually, giving buyers more choices and slowing the pace of sales compared to the peak frenzy of past years. That said, demand remains strong for move-in ready, waterfront, and investment properties, particularly from out-of-state buyers, cash investors, and those relocating for lifestyle reasons. Each area of the Keys has its own rhythm—Key Largo and Tavernier see steady year-round activity, while Islamorada, Marathon, and Key West often follow seasonal surges tied to tourism and second-home buyers. As we move through 2025, we expect continued interest in vacation-friendly and rental-income-producing properties, especially those with 7-day or fewer rental restrictions. At ShoalHAUS, we combine up-to-the-minute MLS data, real buyer behavior, and long-term trend forecasting to guide your pricing, marketing, and timing—ensuring you make decisions with confidence, wherever your property is located in the Keys.